What are the characteristics of creative packaging designTime of issue : 2020- 09-24
Creative packaging is often unique in terms of design expression, so it is also very beautiful on the design layout. Good-looking species tend to attract more people, so this is also the unique point of creative packaging.
Recognition is actually personality. An excellent packaging design should be distinguished from the packaging of other corporate brands. It must have the style of its own corporate brand. As far as possible, customers will know which corporate brand the company is when they see the packaging of the company's products. product. This is very similar to dealing with people. Individuals are very easy to be remembered by others.
Creative packaging-general requirements are very high, which causes businesses to pay high design fees to the design. In this case, the general designer will adhere to the original concept and provide packaging design services for businesses.
What are the exterior design elements of packaging design?Time of issue : 2020- 09-24
The appearance element is the appearance of the display surface of the product packaging, including the size, size and shape of the display surface. There are three forms that we see in daily life, namely natural forms, man-made forms and accidental forms. But when we are studying the form and composition of products, we must find a form that is applicable to any nature, that is, extract the common regularity and call it an abstract form.
The law of formal beauty of packaging shape elements is mainly considered from the following eight aspects: the law of symmetry and equilibrium, the law of stability and lightness, the law of contrast and harmony, the law of repetition and echo, the law of rhythm and rhythm, the law of analogy and association, the law of proportion and scale , Unity and the law of change.
What are the material elements of packagingTime of issue : 2020- 09-24
The material element is the texture and texture of the surface of the material used in product packaging. It often affects the visual effect of commodity packaging. The best effect of product packaging can be achieved by using surface changes or surface shapes of different materials
Why do goods need packaging?Time of issue : 2020- 09-24
Packaging is used to protect or display products, and to meet its display and protective functional needs, packaging must consider economy, product packaging is convenient, packaging procurement is convenient, low cost, and environmentally friendly.
Several elements of packaging design, packaging decoration design is not a simple picture decoration, it must be a combination of certain product information transmission and visual aesthetic transmission.
As far as function is concerned, if the packaging structure should mainly complete a certain material function, then packaging decoration focuses on completing a certain aesthetic communication function. The picture design of a sales package is actually a kind of advertising for the content.
Attention must be paid to concise, clear, and unique advertising effects. This is an important feature of modern packaging and decoration design. Packaging and decoration design is mainly embodied in the comprehensive treatment of four links: graphic design, color design, text design and layout design.
The following discusses the concept, graphics, color, text, and arrangement of packaging and decoration design. The concept and concept of packaging and decoration design are the soul of design.
People rely on clothes, horses and saddles, and dress up three-pointers and seven-pointers. These sayings are about the importance of packaging. Sometimes the value of a good packaging can surpass the value of the product itself.
Composition elements of packagingTime of issue : 2020- 09-24
1. Trademark design
A trademark is a symbol, a symbolic image of enterprises, institutions, commodities and various facilities.
2. Graphic design
Graphics, as the language of design, is to express the internal and external components of the image, and convey information to consumers in the form of visual images.
Graphics can be divided into physical graphics and decorative graphics in terms of their manifestations.
3. Color design
Color design occupies an important position in packaging design. Color is an important factor to beautify and highlight products. The use of packaging colors is closely related to the conception and composition of the entire picture design.
4. Text design
Words are symbols that convey ideas, exchange feelings and information, and express the content of a certain subject. These words must be considered as part of the overall packaging design.